Mastiff tried some marketing, and it was borderline insulting(Pump Girls or some such nonsense).
I don't honestly see how you can market Pump and have it actually be a success. Pump's appeal comes from freestyle and insane stepcharts, both of which aren't easily duplicated for home play.
Pump's a long way from dominating the arcades, but it's got a solid enough following to keep AM going for how many mixes now?
Though I don't really like the Korea > everyone direction NX2 seems to be taking. (They get exclusive songs, and most of the disc images were printed strictly in Korean.)
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